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Hapoalim银行官方网站网址:http://www.bankhapoalim.com/
Hapoalim银行简介
Bank Hapoalim (Hebrew: ??? ???????? lit. Bank of the Workers) 是以色列最大的银行，其业务量约占以色列银行业的三分之一. The bank was established in 1921 by the World Zionist Organization and the Histadrut(National Israeli Trade Union). The bank operates several international branches, in the USA (New York City, Miami), in Canada, Europe (Switzerland, Luxemburg), South America, and the Cayman Islands. The bank‘s stock‘s are traded in the Tel Aviv Stock Exchange.
The bank was owned by the Histadrut until 1983, when it was nationalized following the Bank Stock Crisis. The bank was held by the Israeli government until 1996 when it was sold to a group of investors led by Ted Arison. During the period of government ownership the bank grew considerably to become the largest bank in Israel (a title pviously held by Bank Leumi).
As of 2006 the bank employs about 10,000 employees. It is controlled by Arison Holdings, which is owned by Shari Arison.
Hapoalim银行应用Teradata报告仓库案例
Hapoalim银行尽管是以色列的主导金融机构，依然面对着如何供应具有竞争力的服务项目，并提高服务水平以维持和巩固客户的困难。Hapoalim银行需要利用先进的技术来与其业务上涨维持同步。
Hapoalim银行曾采取大型主机来存储其客户报告和业务报告。 其现有IT基础设施不足够对数以百万计的客户交互活动执行分类处理，使该银行的市场和销售团队能够有效地为每个客户供应有针对性的服务。所以，建立企业级报告仓库用以得到纵览全局的业务信息大势所趋。
通过与Teradata专业服务顾问合作，Hapoalim银行环绕其CRM项目框架建立了报告仓库。通过在报告仓库中收集客户信息，该银行可以依据不同客户的特定要求开发新产品、方案和服务。该银行也可以识别高利润贡献度客户，并采取措施以改观其服务体验，进而将他们培养成回头客。
通过运用Teradata 报告仓库，Hapoalim银行当下不仅可以访问目前交互活动中的报告，还可以访问三年前的同类报告。通过从帐户角度到客户角度的视点转换，该银行能够针对新客户开发新型业务。 凭借从其Teradata 报告仓库所得到的要害信息，Hapoalim银行的营销战略已从供应大量的业务信息转变为以个性化服务为核心。除营销活动效果更好之外，该银行的利润和客户满足度也伴随Teradata报告仓库的启用持续增长，比如，其因特网促销的成就率已从17%上升到40%以上。